THE WORLD’S FIRST PLASTIC FREE STANDARD
The Plastic Free Certification Mark is an aspirational mark of excellence and demonstrates a commitment to a sustainable future of packaging without plastic. Designed for the SHOPPER, not for industry, the Plastic Free Certification Mark sits clearly on the front of pack where it tells you one thing: This packaging is 100% PLASTIC FREE.
WHO CAN APPLY FOR THE PLASTIC FREE CERTIFICATION MARK?
The Plastic Free Certification Mark can be used on products which are defined as final retail ready products, material products, or packaging products.
Retail ready products
The finished branded products that we see in a retailer:
1) For foods, drinks and pharmaceuticals, the Mark refers to the packaging.
2) For non-food and drinks (personal care products, cleaning fluids, cutlery, household goods) - the packaging and the contents must be plastic free to carry the Mark. This avoids misleading the shopper who does not want to find a plastic toothbrush inside a paper box labelled Plastic Free.
Compostable films or paper board are material products which sit at the beginning of the supply chain. The Mark can be used on the company's website and in all its communications.
A carton box such as used by online retailers is a packaging product. The Mark with the words 'THIS PACKAGING IS PLASTIC FREE' clearly communicates that it is the packaging, not the contents, that have been certified as Plastic Free.