Unilever Seals Deal to Acquire Refillable Deodorant Brand Wild

PLASTICFREEPLASTIC HEALTH COUNCIL
Written By Guest User

Commenting on the Wild acquisition, A Plastic Planet co-founder Sian Sutherland said it is “a brilliant example of why entrepreneurship and innovation are intrinsically connected and big CPGs struggle to build brands of the future themselves”.

Sutherland noted that Unilever-owned brand Dove piloted a refillable deodorant in 2021 but has yet to make it available in markets outside the USA.

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