Luxury members’ club Soho House has announced it will dramatically reduce its plastic use at locations including Mayfair and Soho.
It will be one of the world’s first adopters of A Plastic Planet’s Commitment Mark ‘Working Towards Plastic Free.’
This commitment includes undertaking a plastic audit across each of the company’s 23 Houses around the world and introducing a board-level Plastic Free Ambassador who will update staff and members on progress.
Little Beach House Barcelona will act as a testbed for plastic-free solutions for the Houses across the world and campaigners hope the move will herald a seismic shift away from unnecessary plastic in the luxury and hospitality sectors.
A Plastic Planet co-founder Sian Sutherland said: “For more than two decades Soho House has consistently raised the bar across the world. They give a truly elevated experience and are never afraid to push the boundaries in pursuit of progress, always evolving and reinventing to give their members the best possible experience.
“We have been so impressed at the personal drive to reduce plastic from CEO level to every member of the team. Having already visited Mumbai and both Houses in Barcelona, we know a whole new plastic-free experience is soon going to await their members.
“None of us are plastic saints and those words ‘plastic’ and ‘free’ must never be devalued, hence this is a Commitment Mark showing real intention to pursue change. Of course, it isn’t easy, we have all become blind to the omnipresence of plastic everywhere; but every head chef, every House manager and every bar manager at Soho House is committed to make this happen.”
Soho House Chief Communications and Strategy Officer Peter Chipchase added: “We’re delighted to adopt A Plastic Planet’s Plastic Free Commitment Mark. In creating a home from home for our members, we want to ensure our business does right by our planet.
“Over the coming months we will be working hard with A Plastic Planet to radically reduce our plastic consumption in our 23 locations worldwide.”
Founded in London in 2017, A Plastic Planet is a not-for-profit and in 2018 they launched the Plastic Free Aisle and the Plastic Free Consumer Trust Mark.