About us

In January 2017,
A Plastic Planet launched the campaign for A Plastic Free Aisle.

Now WE KNOW the truth and the extent of the damage our addiction to plastic has caused, WE CAN’T UN-KNOW.
Early in 2017, APP co-founders, Frederikke Magnussen and Siân Sutherland launched the campaign for A Plastic Free Aisle - two self-confessed plastic addicts, two unreasonable women who could stand by no longer once they became aware of what we are all collectively doing to our oceans, our land and ultimately to our own health. APP is now an army of like-minded passionate people, experts in all relevant fields, standing up for the public who want the choice to buy plastic-free. In January 2018, the UK Prime Minister publicly backed our Plastic Free Aisle campaign, leading to huge media coverage and even more businesses, retailers and brands joining our mission to turn off the plastic tap.

We are pro-business and work collaboratively with all stakeholders - industry, retailers, packaging suppliers, schools, media, NGOs, Government and the UN to accelerate the pace of essential change. Now we know the truth about the damage our addiction to plastic has caused, it is indefensible not to change our ways as quickly as possible. Not in 25 years, not even in 5; but now, today. 2017 was the year we all woke up to this disaster. Now we know, we cannot un-know. Our job at APP is to keep up the pressure, help introduce plastic-free alternatives and champion those who are doing the right thing.

To turn off the plastic tap.

#1 Media
Continuing our very strong media spotlight.
#2 Industry
Working with Industry, Brands and Retailers on Solutions.
#3 Education
Educating the next generation.
#4 Lobbying
Accelerating legislative and policy change.