Why we want a Plastic Free Aisle
Every day eight million tons of plastic is dumped in our Oceans. By 2050 there will be more plastic in the Oceans than fish by weight. Plastic in the Ocean absorbs toxins and breaks down into tiny pieces. These pieces are eaten by microscopic organisms that make their way into our own food chain, potentially affecting our health. Larger pieces are eaten by seabirds and marine life with no way to break down the plastic builds up until it eventually kills them.
Some scientists now believe the impact of the plastic that surrounds us in everyday life affects our health. Exposure to the chemicals, such as phthalates and BPA, that make up plastic may contribute to some cancers, infertility, as well as immunity, metabolic and cognitive behavioural disorders.
We all like to think that when we sort our rubbish and put plastics out for recycling then we have ‘done our bit’. The fact is, only a tiny percentage of our rubbish is actually recycled.
Many plastics which make their way into recycling bins simply cannot be recycled, others are contaminated with food, meaning all the recycling gets contaminated and dumped into landfill.
Yes, recycling needs to be improved but we don’t think we should wait. It will be many years before recycling catches up. Quite simply, we need to change how we shop. Supermarkets and brands need to change how they package our food. This is what our campaign is about.
People say it is impossible to live without this indestructible plastic food packaging. But not so long ago, plastic didn’t even exist and somehow we all coped. We need to stop our addiction. And it starts with asking our supermarkets for a Plastic Free Aisle.
That is why today we ask you to join us so that we can shop guilt and worry-free.
 The New Plastics Economy report published by the Ellen McArthur Foundation