i Newspaper: Introducing the launch of our #plasticaddict campaign in i Newspaper.
A video-selfie campaign launches today calling on supermarkets to introduce a plastic free aisle in their shops. The campaign group A Plastic Planet is asking the public to film themselves on their phones and post the footage on its website. Your 15 seconds Their 15 seconds of fame needs to include an admission that they are a plastic addict but are ready for change and a demand that retailers introduce a plastic-free aisle in their outlets.
This would stock food packaged only in biodegradable materials. The campaign hopes to gather 1 million videos to take to the chief executives of big supermarket chains such as Tesco, Sainsbury’s and Asda. “This campaign is about giving us choice; the choice to buy food without plastic. We can buy gluten-free, fat-free, dairy-free. But we cant buy plastic-free. We want to work together with supermarkets to give their customers that choice,” said Sian Sutherland, co-founder of A Plastic Addict.
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