A Plastic Planet Head of Partnerships Sara Vaughan tells Talking Retail magazine that a Plastic Free Aisle in supermarkets is a no-brainer.
Even to the most hardened sceptic, the stats are impressive. Between 2007 and 2016, UK food and drink retailers reduced their combined water usage by almost a third. Retailers were able to deliver a 46% reduction in carbon emissions, along with a 7% reduction in the carbon impact of packaging.
Many of Britain’s supermarkets have signed up to the Courthauld Commitment, an agreement between grocery retailers and manufacturers to work towards a zero-waste economy. The programme has made some real steps forward, including a 10% reduction in greenhouse gas emissions relating to packaging between 2010 and 2012.
But despite the industry’s best efforts, grocery retailers have so far failed to adequately address the pollution crisis that threatens the health of our children and the planet they will inherit. Until we recognise that throwaway plastic represents one of the most pressing public health and environmental challenges of our time, the pollution crisis is set to continue unabated.
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