Since PET bottles first became a mainstay of the soft drinks market in the eighties, consumers have increasingly shunned aluminium cans and glass bottles in favour of throwaway plastic.
Plastic doesn’t always rule the roost, however.
Despite sustained industry attempts to present plastic as a viable pack solution for alcohol, it has largely failed to make real headway in beer, wine and spirits (BWS). PET bottles account for less than 5% of beer purchased from shops in Britain. Plastic has largely failed to make inroads in the UK wine market too, with glass bottles the dominant player. Bag-in-box, the UK’s second most common wine packaging solution after glass, accounts for just 6.5% of total sales.
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