About A Plastic Planet
A Plastic Planet is a grassroots organisation with a single aim – a Plastic Free Aisle in supermarkets.
It’s about choice. With concern growing over pollution and health, people are demanding a reduction in the amount of single-use plastic – and the choice to buy food not wrapped in plastic.
A Plastic Planet is working with: politicians, scientists, charities, NGOs, packaging manufacturers, consumer goods producers, and supermarkets themselves to deliver the campaign’s aim.
The campaign founders are serial entrepreneur Sian Sutherland, former CEO of Mio and Mama Mio and Frederikke Magnussen, co-founder of Being Human.
Why we set up A Plastic Planet
Sian: “Over the last couple of years, I worked closely with the producers of A Plastic Ocean and learned so much about the whole issue of how plastic is killing our planet and now affecting our own health. Once you know what we have all done, you cannot unknow it. And it makes you want to wean yourself off our addiction to plastic. Then you go to the supermarket and realise it is incredibly hard to change. There is a sea of plastic, most of which will be used just one time and then will be on our planet forever. Supermarkets want to give us choice. And now we want the choice between buying our food in plastic or not. We believe supermarkets and brands will give us this choice if enough of us demand it. That is why we set up A Plastic Planet and that is why we are calling for A Plastic Free Aisle so we can shop guilt and worry free.”
Frederikke: “I first became concerned about the impact our addiction to plastic was having on the planet eight years ago while sitting on a beach in the Philippines with a friend, Sonjia Norman, the fashion designer who would go on to become the executive producer of A Plastic Ocean. We noticed there were pieces of plastic bottles floating on the surface of the water and tiny multi-coloured specks mixed with the sand. We realised we had turned the beautiful natural Earth we inherited into a plastic planet. As a mother of three children I knew we had to do something to leave a different legacy to them.”